教育背景

2013-09 至 2016-06, 武汉大学, 市场营销, 博士

2010-09 至 2013-06, 厦门大学, 市场营销, 硕士

2006-09 至 2010-06, 中南林业科技大学, 市场营销, 学士

主讲课程

本科生：1.市场研究2.消费者行为3.创业营销4.大数据营销

硕士生：1.大数据营销2.关系管理与服务营销3.营销管理

科研成果

• 期刊论文

  1.Guo Y, Zhang P, Liao J, et al. Social exclusion and green consumption: a costly signaling approach[J]. Frontiers in Psychology, 2020, 11: 535489.

  2.Zhang P, Guo Y（corresponding author）, Wu F. Budget overestimation when dealing with an uncertainty goal[J]. Social Behavior and Personality: an international journal, 2020, 48(8): 1-8.

  3.Lei S, Wang X, Peng L, Guo Y（corresponding author）. I seek differentiation and we seek assimilation: the impact of self-expressive customization on consumers' willingness to pay a premium[J]. Journal of Product & Brand Management, 2021, 30(5): 691-706.

  4.Cheng T, Zhang P, Guo Y. Does a leader’s “partiality” affect employees’ proactivity in the hospitality industry? A cross-level analysis[J]. International Journal of Hospitality Management, 2020, 90: 102609.(abs三星)

  5.Liao J, Dong X, Guo Y. Examining knowledge contribution in firm-versus consumer-hosted virtual brand community[J]. Electronic Commerce Research and Applications, 2020, 41: 100963.

  6.Liao J, Yang D, Wei H, Guo Y. The bright side and dark side of group heterogeneity within online brand community[J]. Journal of Product & Brand Management, 2020, 29(1): 69-80.

  7.Liu Z, Guo Y, Zhang M, et al. Can green human resource management promote employee green advocacy? The mediating role of green passion and the moderating role of supervisory support for the environment[J]. The International Journal of Human Resource Management, 2023: 1-33..(abs三星)

  8.Liu Z, Mei S, Guo Y. Green human resource management, green organization identity and organizational citizenship behavior for the environment: the moderating effect of environmental values[J]. Chinese Management Studies, 2021, 15(2): 290-304.

  9.Zhang P, Wu F, Guo Y, et al. Does enforcement matter in promoting corporate environmental investment: Evidence from Chinese private firms[J]. Journal of Cleaner Production, 2022, 337: 130432.

  10.郭昱琅, 张攀. 社会拥挤与数字口碑: 基于情境重叠的调节作用[J]. 当代财经, 2019 (8): 82-90.

  11.黄静, 邓锦雷, 刘莎, 郭昱琅. 越饱和, 越刺激? 品牌标识颜色饱和度对品牌个性感知的影响研究[J]. 营销科学学报, 2022, 2(1): 52-68.

  12.郭昱琅, 张攀. 消费者迷信研究综述与展望[J]. 外国经济与管理, 2016, 38(10)：117-128.

  13.黄静, 郭昱琅, 王诚,等. 你摸过,我放心!在线评论中触觉线索对消费者购买意愿的影响研究[J]. 营销科学学报, 2015(1):133-151.

  14.黄静, 郭昱琅, 熊小明,等. 在线图片呈现顺序对消费者购买意愿的影响研究——基于信息处理模式视角[J]. 营销科学学报, 2016, 000(001):51-69.

获奖情况

2018广东财经大学最佳授课教师大赛提名奖

2019-2020年度广东财经大学教学质量优秀奖

2014JMS中国营销科学年会优秀论文奖

2015JMS中国营销科学年会优秀论文奖

Emerald Awards 2002 Literati Outstanding Paper

正大杯全国大学生市场调查大赛广东省二等奖指导老师

社会服务

1.广州市商务局，广州市培育建设国际消费中心城市战略研究课题组成员

2.湖北中烟，烟草终端虚拟感官体验设计课题组成员

3.广东省体彩中心，参与广东省体彩社会责任报告编写